branding
bring your vision to life and amplify your connections to perfect-fit clients with strategic branding that attracts AND converts
inquire about branding
Deliverables
Primary logo
secondary logo
submark(s)
Color palette
typography
brand board
Brand guide
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Together we’ll gain clarity around what your brand stands for — Why you started your business, what you value, and where you envision your business going in the future. Simple guided questions will help you rediscover your brand.
We will tune into your specific audience and the desired feelings and actions your brand invokes. We will tap into the right messaging that clearly communicates the transformation you offer so you can reach your audience genuinely and effectively.
Then I’ll get to work capturing the ideas tangibly. I will take what we've discovered in depth and strategically design branding elements that resonate with you and your audience and align with the vision, voice, and value of your business.
my 4-step framework to bring your vision to life strategically + beautifully
one
two
three
four
capture the vision
solidify the voice
Position the value
align the visuals
We will pinpoint that special something that you bring to your business and that your business brings to your industry. We will hone in on what sets your brand apart from the competition and what makes you and your clients a perfect match.
the process is simple...
one-hour strategy session
…where we dive into the direction of your brand and how it can help you attract the right people to your business in order to reach your goals.
design concept phase
…where I deliver the initial design direction, including fonts, color palette, and mood board to capture the strategy through imagery.
design & presentation
…where I fully design your branding assets and present the final concept for feedback and necessary revisions.
launch
…where I deliver your finalized files so you can celebrate your finished branding and start sharing it with the world!
inquire about branding
Chloe Tascoff
Lydia captured my vision from just a short phone call... my brand is amazing now and represents exactly what I offer.
As an educator-turned-entrepreneur and mom of (almost) three, I know what it’s like to be in the thick of business-building and baby-raising at the same time.
I built my design business on daily strolls to the bagel truck down the block and a dream that I could help other moms in business ditch the burnout for a life of memory-making.
Get the whole story
As an educator-turned-entrepreneur and mom of three, I know what it’s like to be in the thick of business-building and baby-raising at the same time.
I built my design business on daily strolls to the bagel truck down the block and a dream that I could help other moms in business ditch the burnout for a life of memory-making.
hey, there!
I'm Lydia
Your site is your one-stop-shop for potential clients and customers.
Let's design a beautiful & functional Showit site that captures the value of your business and takes your viewers on an intentional journey with user-friendly design.
inquire about web design
website design
Your customized website will have two major features driving the design and development.
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two
A user-friendly experience that strategically takes your viewers on the journey of your choosing.
Brand alignment, so you can have a cohesive online presence that builds the kind of trust with your audience that makes them come back for more.
inquire about web design
the process is simple...
1
one-hour strategy session
…where we dive into the purpose, strategy, and visual direction of your website and how it can help you attract the right people to your business in order to reach your goals.
2
preparation
…where we each collect the necessary pieces I will need to design your site, such as copy and images. (optional copywriting help is available as an additional package)
3
design concept phase
…WHERE I DELIVER THE INITIAL DESIGN CONCEPT (WIREFRAME) OF YOUR WEBSITE SO YOU CAN GET A GLIMPSE OF YOUR VISION COMING TO LIFE AND WE CAN SOLIDIFY YOUR DESIRED DIRECTION.
5
launch
…where you finally get to share your url with the world! I'll be available for launch support to make sure it goes off without a hitch (and to celebrate with you!).
inquire about web design
4
full design & testing
…WHERE I FULLY DESIGN YOUR SHOWIT SITE AND MAKE SURE EVERYTHING IS RUNNING SMOOTHLY FOR AN EFFECTIVE AND STUNNING SITE. YOU WILL REVIEW YOUR SITE FOR ANY NEEDED ADJUSTMENTS.
D. H.
Lydia, you are the best money I've spent in my business development! Had I tried to create my art work, website, e-card, etc. I'd still be fussing over the right font for my name. You are worth a million to me & my business!
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