Everybody’s saying it… You already know it… “You HAVE to stand out in your industry if you want your business to grow.” People really like to sling around terms like “unique value proposition” and “brand positioning” and “messaging” and frankly (if you’re anything like me) you might be up to your ears in jargon that’s […]

Branding

February 22, 2023

Demystifying Brand Positioning: The Real-Life Steps for Standing Out

Notebook with "brand positioning" written on it

“I’m already in tears looking at this it’s seriously PERFECT!! I’m so glad we got to work together. Thank you so much!!!” Becca is one of those *dream clients* of mine whose shared values and interests made this branding project a total breeze and a ton of fun! Becca is a Social Media Manager for […]

Branding

February 21, 2023

Client Spotlight: Becca Hoover

As I’ve mentioned before, more and more businesses are popping up online. While I truly believe there’s room for everybody, it does make it more challenging to grab the attention of the people you want to work with. 

Consistent, quality

Branding, Resources

February 1, 2023

Building a Strong Brand

As a former educator, a mom, and a nature enthusiast, I have a soft spot in my heart for play-based learning.

This branding spotlight is a passion project

Branding, Portfauxlio

February 1, 2023

Passion Project: Prickly Pear Home Education

Rebekah is one of those business owners who embodies strategy. I was thrilled when she reached out about branding and could tell she had thought through how this next move would be right for

Branding

February 1, 2023

Client Spotlight: Rebekah Hebdon

As a former kindergarten teacher, I love when I get the opportunity to work with other teachers and former teachers who are using their skills as educators to make an impact through business! I loved working with Trilby Hillenbrand of STEM

Branding

February 1, 2023

Client Spotlight: Trilby Hillenbrand

I am always SO inspired by my client Chloe Tascoff. It’s safe to say I was “fangirling” a little bit when she inquired about working with me on rebranding her coaching business

Branding

February 1, 2023

Client Spotlight: Chloe Tascoff

I had a phenomenal time working with my client Megan Schoenleber on her branding! Megan is a Digital Business Manager for female course creators and

Branding

January 26, 2023

Client Spotlight: Megan Schoenleber